Being proud of your heritage is fine as long as you don’t use your whiteness to socially exclude and oppress minorities.
I have seen many pictures of Perussuomalaiset (PS)* MEP Laura Huhtasaari, who appears to pour it on with her whiteness. Her comments are not only often racist and absurd, but her blonde hair, photoshopped blue eyes, and made up white skin appear exaggerated.
The former logo of the PS Youth is a perfect example of ethnonationalism and fascist whiteness.
The late Risto Laakkonen (1939-2020) said that whenever a group starts talking about itself as a tribe, it starts to flirt with racism.
Former PS Youth logo and MEP Laura Huhtasaari. Both are examples of ethnonationalist whiteness.
There are many examples of why some Islamophobic and far-right politicians dye their hair a certain color depending on the political mood.