Migrant Tales publishes on and off Finnish tabloid ads* (lööppi in Finnish) from the 1990s. Taking into account that Finland’s immigrant population started to grow during that decade, it is easy at least through some of the main stories of tabloids like Ilta-Sanomat and Iltalehti to see how some of them reflected our xenophobic and racist views.
The billboard below shows that Ilta-Sanomat did sometimes have a heart for refugees as long as they were white Europeans. Somalis and other non-Europeans were apparently treated differently by the tabloids. Ilta-Sanomat promises to tell readers an eleven-year-old girl’s tragic story from the civil war that raged then in the former Yugoslavia.
Remember terms like “ethnic cleansing” that emerged from the civil war in the former Yugoslavia?
Some Finns saw refugees in a very negative light during the 1990s. People still have a difficult time even today to distinguish between what is a refugee and an immigrant.
*Migration Institute archive.