Posts Tagged: Fazer

Time warp Fazer of Finland: Stereotyping Mediterranean “gigolos” to sell salt licorice

I was surprised to see Fazer, a Finnish foodservice company, advertising salt licorice on television with the help of a 1980s stereotype of a Southern European gigolo  who speaks Finnish with a me-Tarzan-you-Jane accent.  Migrant Tales sent an email to Fazer Monday morning about the ad but never got a reply. I did, however, get in touch

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