I was pretty surprised when I bumped into this sign at the Pieksämäki Railway Station in eastern Finland. A sign like this in a country with a large Mexican or Mexican American population would create quite an outcry. Does the owner attract more customers because they may share the same stereotypic views of foreigners in general and Mexicans in particular?
Here is a commercial that was shown on US TV in the late-1960s that was banned for being racist.
If you compare the two, I would conclude that the one at the Pieksämäki Railway Station is far worse.
What would happen if a Mexican company planned to invest in Pieksämäki and saw the sign? If I were a Mexican, I would be outright insulted.
Just like the “Frito Bandito” commercial, the only aim of the sign is to reinforce a belief that certain national groups act in a certain way. Thus, as the sign suggests, Mexicans are poor because they do not have shoes, they lack teeth and appear to have sub-intelligence.
If any of the bloggers have similar ads to share with us, I would be most interested in publishing them.