Migrant Tales will begin to publish Finnish tabloid ads* (lööppi in Finnish) from the 1990s. Taking into account that Finland’s immigrant population started to grow during that decade, it is easy at least through the main stories of tabloids like Ilta-Sanomat and Iltalehti to see how some of them reflected our xenophobic and racist views.
The billboard below shows Finland’s surprise at the new brave world that emerged after the demise of the former Soviet Union. In an exclusive scoop, Ilta-Sanomat reveals to its readers how a Russian millionaire lives in Finland.
Seventeen years later in Finland such a story would probably not receive such attention by the tabloids.
A warning to those that push urban tales and stereotypes of immigrants and minorities today: You may end up looking as ridiculous as some of these ads.
*Migration Institute archive.