Ilta-Sanomat tabloid ad (lööppi) from July 22, 1993

by , under Enrique

Migrant Tales publishes on and off Finnish tabloid ads* (lööppi in Finnish) from the 1990s. Taking into account that Finland’s immigrant population started to grow during that decade, it is easy at least through some of the main stories of tabloids like Ilta-Sanomat and Iltalehti to see how some of them reflected our xenophobic, prejudiced, racist or anti-Russian views.

The billboard below reports that the police raided a “gypsy” funeral. Unfortunately I don’t have the article but the interesting point about the ad is that the tabloid uses the term “gypsy.” The term, as we know, reinforces old stereotypes that people in this group are somehow always involved in some shady business.

Fortunately today we use the term Romany minority. Even so, the plight of poor Eastern Europeans belonging to this group in Finland shows not only our prejudice but how inept we are in dealing with these people.

*Migration Institute archive.

  1. I am

    Hi MT,
    I am talking a bout Musta word on iltasanomat lehti
    To all,
    We r all beautiful creatures, people on our planet are beautiful, they just have different colours and all colours are beautiful, no doubt
    IF,
    u have a bad experience about a white skin human, or a dark one, maybe red or yellow one it is no mean that all white or dark are not good, please focus on this matter.
    We r not living on this earth for ever and ever we need to be friends on this journet we call it life, my idea thats best
    I need my human rights because without my human rights i have not a life but a nigtmare

    Best to all of us, Finland, world and our planet dear earth

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