Ilta-Sanomat tabloid ad (lööppi) from April 20, 1993

by , under Enrique

Migrant Tales publishes on and off Finnish tabloid ads* (lööppi in Finnish) from the 1990s. Taking into account that Finland’s immigrant population started to grow during that decade, it is easy at least through some of the main stories of tabloids like Ilta-Sanomat and Iltalehti to see how some of them reflected our xenophobic, prejudiced, racist or anti-Russian views.

The billboard below shows, in my opinion, the other side of the xenophobic coin. If some tabloid ads painted the former Soviet Union, Estonia and non-Europeans as a threat to Finland, sometimes that outside world rejected Finnish things like milk in the European Union.

Finland became an EU member in 1995 together with Sweden and Austria.

*Migration Institute archive.

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